Location: Missouri (US)
Timezone: CST (UTC -6)
Nathan Pratt
Strategic MarTech Leader | Marketing Ops | Data-Driven Growth | Developer-Backed Execution
A proven leader at the intersection of marketing strategy, technology, and data. I specialize in building and leading high-performing teams that scale MarTech infrastructure, drive measurable growth, and optimize digital performance.
Download ResumeExpert in MarTech Implementation & Management
Extensive experience deploying and optimizing platforms like HubSpot, Salesforce, Marketo, and Google Tag Manager to streamline marketing operations, automate customer journeys, and enable precise targeting.
Performance Marketing Strategist
Hands-on SEO/SEM strategist with a deep understanding of attribution modeling, media mix, and campaign analytics. I design and execute programs that increase visibility, improve conversion rates, and generate consistent ROI.
Data & Analytics-First Mindset
Obsessed with tracking the right KPIs. From GA4 and Looker Studio to custom dashboards, I ensure marketing teams operate with full clarity on performance, pipeline, and ROI.
Development-Backed Execution
With a background in front-end development, I bridge the gap between technical and creative teams—ensuring campaigns are not just well-ideated but flawlessly implemented.
From startups to global enterprises, I lead with clarity, empower teams, and build scalable marketing systems that drive impact. If it involves marketing, data, automation, and tech—I’m in my zone.
Analytical
The ability to solve complex problems effectively relies on making sound decisions. This encompasses the capacity to perceive problems from various perspectives.
Communication
To articulate key messaging and minimize confusion for customers, clients, and employees. Effective teams need strong communication.
Consistency
To establish an effective routine that consistently yields positive outcomes, day after day.
Empathy
To identify with others and understand their points of view. Clients, Customers, and Team members alike.
Focus
To understand what needs to be done, be in tuned to what other needs, and be prepared to adjust accordingly when needed.
AAS, Networking Administration
BS, Business Management
MS, Organizational Leadership
Global Marketing Director, IDEO
Led the global marketing strategy for one of the most respected design firms in the world. Oversaw cross-functional marketing operations across the US, EU, Japan, China, and South America—bridging brand, technology, and data to drive measurable growth.
MarTech Leadership at Scale
Negotiated and implemented enterprise-level HubSpot (CRM + Marketing Automation) and Webflow systems to streamline campaign workflows, customer insights, and website management. Invited to the Webflow Enterprise Customer Advisory Board for innovation in digital infrastructure.
Full-Funnel Strategy & Execution
Owned global brand strategy, SEO/SEM, marketing campaigns, and market expansion efforts. Drove digital growth through data-backed demand generation, customer journey optimization, and full-funnel reporting.
Data, Insights, and Operational Excellence
Established foundational practices for analytics, automation, and performance marketing. Created scalable processes that improved digital product efficiency and reduced overhead costs within marketing by 50%.
Cross-Functional, Global Impact
Led event marketing, global compliance initiatives, and cross-region campaign execution. Represented IDEO as a featured speaker at the 2023 Webflow Conference and oversaw high-impact initiatives that unified legal, data, and marketing practices worldwide.
Responsibilities
- Brand Strategy Development
- Marketing Campaign Management
- Global Market Expansion - EU, Japan, and China
- Customer Data, Insights and Analytics
- SEO/SEM, Process Automation and Reporting
- Web Property Management & Expansion
- Event Marketing and Sponsorships
- Market Research and Competitive Analysis
- Global Compliance and Legal Considerations
Accomplishments
- Negotiated and Implemented Enterprise Hubspot with CRM and Marketing Automation Processes
- Negotiated and Implemented Enterprise Webflow
- Created New Processes & Procedures for Digital Growth
- Created Fundamental Practices for SEO, Data, Analytics and Automation
- Reduced Overhead of Digital Product Cost within Marketing by 50%.
- Established Event Marketing and Sponsorships
- Spoke at 2023 Webflow Conference
- Invited to the Webflow Enterprise Customer Advisory Board
Founder, Two Impress
Two Impress is a marketing agency that was founded with the mindset of developing and growing startup to medium-sized brands. We went from minimal brand discoveries to fully automated, funnel-centric sales strategies. In just a few short years, To Impress has had the opportunity to work with top brands like Nestle Professional, Nestle Waters, Nescafe, Nespresso, Herschend Family Entertainment, and Tyson. Here are a few examples of our cases:
Nestle Brands
- Organized and analyzed data and marketing results
- Curated Specific Keywords and Datasets to create an all encompassing SEO Strategy
- Researched keywords relevant to key marketing campaigns
- Developed unique content to improve overall brand presence and product awareness
- Implemented and managed Infrastructure Security and Patching, CI/CD, and Communications
Herschend Family
- Designed and Developed a Branding and Promotion Application for Affiliates and Partnerships
- Increased Brand Presence through targeted SEO campaign datasets
- Crafted and Managed Brand Content and Messaging
- Designed Brand Assets and Product Assisted Templates
White Labeled or Contracted
- Berkshire Hathaway - THREE Insurance / GEICO
- Discord
- IDEO
- Cyera
- Loop
- Ridgeline Apps
- Digital Turbine
- Syrup
- Copy.ai
- Payscale
- Tropic.ai
Technologies:
- Asana, Atlassian, Basecamp, Wrike, Monday.com, Trello
- Triple Whale, Hyros, Rb2b, Warmly, Chilipiper
- SFDC, Hubspot, Marketo, SFMC, Automate.io, Zapier, Make
- M365, Adobe Suite, Zoom, Cisco
- Webflow, Drupal, Magento, Kajabi, WordPress, Joomla!, CraftCMS, Umbraco
- Pantheon, WPEngine, AzureCloud, AWS
- SEMRush, MOZ, Ahrefs, ScreamingFrog
- Google Ads, Adroll, Facebook Business Manager, Adsense, Hubspot, RevContent
- GTM, GA4, Clarity
President, Robbins Nest Media
As President, my primary function is to lead and support my employees while engaging in client and agency interaction and acquisition. Our marketing agency focuses on strategic digital and print marketing founded on high-end photography, videography, and messaging. We are a full-service marketing agency with a worldwide network of creative talent at our fingertips. This model allows us to partner with clients in any location or time zone and offers top-quality work and extreme flexibility in terms of deadlines, workload, and scalability.
- Create and Manage Team Effectiveness
- Establish Sales and Marketing funnels
- Oversee Budgeting and Client Acquisitions
- Manage Client Relationships & Reporting
- Create and Implement Automation and Day-to-day automation
Technology Operations Director, Next Level Solutions
Next Level Solutions is a software implementation startup that integrates Duck Creek Software. In my role, my main focus was to build and maintain a full-scale internal IT department as well as a client-facing Cloud-based Infrastructure and DevOps team. The internal IT team provided support for employees globally. The Managed Services team supported several Berkshire Hathaway entities with Cybersecurity, Risk and Operation management, and day-to-day optimization of their fully cloud-based infrastructure and devops needs. The Shared Services department controlled $5-10MM ARR and was continuing to expand.
- Create and Manage Team Effectiveness
- Establish Infrastructure and ITIL Documentation
- Establish Departmental Foundation and Org Structure
- Oversee Budgeting and Client Acquisitions
- Manage Client Relationships & Reporting
- Create and Implement Network Architecture and Day-to-day Automated Processes
- Manage and oversee Infrastructure Security & Stability
- Implement CRM & Process Management (SAFe, Scrum)
Technologies:
- Microsoft Azure & AWS
- Service Now, Atlassian Suite, ZOHO, Zendesk, Salesforce Service Cloud, SFMC, FreshDesk, Azure Automation
- VMware, Hyper-V, Zscaler
- Kubernetes
- Terraform, Ansible, Azure Resource Manager
- SentinalOne, Capterra, Qaulys
Director of Marketing, Happy Tax (Company Closure)
I had been with Happy Tax for the last several months of 2019. In that role, I oversaw all marketing campaigns, collateral, optimization, followup, and budgeting. I also had implemented a full scale LMS. The brands that I oversaw were:
- GetHappyTax
- Happy Tax
- Tax Success Suite
- CryptoTaxPrep
- CryptoTaxAcademy
- CannabisTaxAcademy
Why did I transition so quickly? Good Question. I was notified by the CEO in December of 2019 that the company had emptied all financial avenues for operational expenses, of which included my role.
External GS1 Associate / Brand Support, Nestle Professional
In my previous role, I held a leadership position in Nestle Professional's mission to ensure GS1 compliance across all affiliated brands. I successfully managed a team of contractors responsible for updating internal labels for various Nestle brands and sub-brands. During my tenure, I gained valuable experience with key systems including 1WS, LANSA, DevEx, ContentHub, and Kwikee. Additionally, I played a crucial role in adding and updating products on NestleProfessional.com. Working remotely, effective communication and organization were pivotal in fulfilling my responsibilities.
- Collect, Photograph, and Create Templated Variations of All Nestle Professional Products
- Ensure All Product Images and Information Meets GS1 Guidelines for Syndication
- Create and Implement a Custom Tracking and Reporting Tool
- Communicate and Collaborate with all the Nestle Professional Brands
- Communicate and Collaborate with Several Distribution Partners
Web Designer, Evangel University
In this role, I assumed multiple responsibilities. Alongside being the sole web designer/developer on campus, I also led the efforts in digital marketing, SEO, and email communication. Each department was treated as a distinct client with unique audiences and diverse needs. Effective organization and communication played a pivotal role in successfully achieving the yearly enrollment goals.
To maximize productivity and effectiveness regardless of location
With a combination of robust organization, effective communication, and unwavering dedication, I possess the ability to deliver a comprehensive growth strategy that will effectively enhance brand visibility and drive customer acquisition.
The ability to see all variables and obstacles before, during, and after each project or campaign.
React effectively in order to find the proper resolutions in a timely manner.
Remote or in office, communication is the most important need for an effective team-focused environment.
Being focused on doing what is needed at the level that is needed.
Believing in the brand and pushing it to grow.
Being one the team in order to ensure success of each of its' members.
Leadership & Team Management
Marketing & Infrastructure MGMT
Organization and Communication
Data Analysis & Reporting
Technology Operations
Remote & Travel Flexible
What are your life Goals?
First and foremost, to be an awesome husband to my wife and a good role-model for my kids. Outside of my family, I want to take the knowledge I have been blessed with and share it with others who aspire to do the same. After I have completed my life long journey of personal and business growth, I want to retire and teach graduate level courses to those who aspire to do the same.
What are your Hobbies?
Beyond marketing & IT, I enjoy spending time with my family and friends means the most to me. I also love listening to (and playing) music, traveling to new places, and watching football!
